Innovate or Leave

Creativity looks to be the buzz word nowadays. Everybody appears to be following & applying it. From large corporations to the little start up entrepreneurial ventures, everybody's using the term, following blindly, wasting resources & getting nowhere. Flick thru the net & you'll find the word written on each consulting & customer web site. But the question one should ask is, are we having the taste for creativity? Or is it that its being followed as a trend? What are the inventions needed for my business? Would it be a smart idea to follow company X creativity method, which is in some other not related sector? How am I able to institutionalize development in my organisation? Is technology innovation intended for me? If you punctiliously observe & read carefully, those questions reduce down to two points - meaning of invention for your organization & perspective towards it. As an example, for GE, invention would be to come up with a clever idea on climate control or emission reduction, while the same term for Apple would imply to come up with something creatively cutting edge & handy for its target market at the very same time, & which would satisfy some type of a latent demand. For some other enterprises, like food processing industry it might mean to come up with a sort of new prepared to stick which can on occasion be added to any Asian food being prepared to extend the life of the dish. While for some others like Stan Chart, it can suggest good ideas that may improve their potency & purchaser convenience at the exact same time. Now getting back to the agenda, creativity means any improvement, small or massive, radical or bad, slow or fast, that improves any of your metrics in any function of business. For example, anything that can cause increased buyer value increase in income, increase in turnover, drop off in producing cost, lower in operational costs, fall in lead times and so on. Are breakthroughs.

Amazon.com, Sony walkman, Apple IPod, Hotmail for example. Were unexpected bad breakthroughs that modified the guidelines of the game. They forever modified the industry norms & rubbed out competition like no other company did.

Dell, FedEx and so on. Were slow discoveries that modified the way in which the industry operates. Now they became the baselines, each other company in their sector is following them. Ford production line was a unexpected giant creativity while the Gramin Microfinance was the slow enormous invention. Both these companies led to new sectors or operations in existence. Therefore innovation changes / improves processes, creates new segments / industry sectors, adds significant value to the client. Advantages of invention are intended for the patron, without delay as in Apple IPod case or indirectly as in the case of GE, where patrons get the advantage of clean atmosphere / air due to environmental friendly aircraft engines. Some corporations have come over creativity. These big companies are so much soaked in over confidence due to their industry leadership that they can not think anything leading edge any more.

For them creativity means to come up with expensive promotional campaigns that do not have any effect on purchasing behaviour.

In truth these kind of worthless systems add to customer distraction & irritation by getting exposed to media messages regularly.

Additionally , these branding & advertising campaigns add to the price of the product. Had some money been saved on these activities, the worth to customers might have been increased. Branding is vital but less than invention. 'If you wear Scabal suit but the body within is same as that of your neighbor who wears a college uniform, then eventually, a comparative test would prove it.

And your clients would come to understand that they're those who are coughing up for the pricey suit. Also they might rather pay a reduced amount for the package than get stupefied by the suit. ' hence by concentrating on continual creativity, you can concentrate on adding price to the package instead of to the price of the suit of the package that's much less expensive than what its labeled. The basic beginning step in the direction of building a revolution centric organization is to have the right disposition. Rectifying the mistakes, calls for admitting that you've done a mistake right off the bat. If you do not accept your error 99% possibilities are that you will not take any remedial action. Same goes for swollen & over assured corporations, who believe that they are the very best. But listen to me, not one of the top a hundred organisations of the past century were on the list of in the 40's & neither are eighty percent among the ones that featured on that list in the 50's, now. So does that give you some hint to what was taking place to the top firms then & what's happening now & what will occur I the future?

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