Nooked

Business Innovation Centre
Institute of Technology
Sligo
Ireland
www.nooked.com

Founder:
Fergus BURNS

Company Description:
Nooked, RSS marketing made simple, offers a simple way to create RSS feeds with the Nooked FeedWizard. As easy to use as email, the Nooked FeedWizard creates RSS feeds for any website, which can then become part of the Nooked RSS Search Engine. The Nooked RSS Search Engine has two components: the Nooked Corporate Search and the Nooked Deals Search. Corporate Search is a search engine and directory of corporate RSS feeds for journalists, analysts, and investors and the Deals Search is becoming an RSS search engine for consumers looking for special deals.

Product: NOOKED RSS SEARCH
With the recent spate of SPAM issues and the CAN-SPAM act in the United States, the marketing and communications industries are beginning to embrace RSS as another form of communications. The problem is that there are no single sources for corporate RSS feeds, no place to fi nd RSS feeds on news, products and deals that interest the public. The Nooked RSS Search Engine is the solution that offers marketing and corporate RSS feeds on one page, without the noise of blogs.

Market Opportunity:
With the growth in online marketing spent worldwide, and the issues marketing executives have in relation to Email and Search engine investments, RSS is gaining momentum as a marketing distribution channel for corporations. Nooked has created a series of product offerings based on RSS that maximize the business value of this new technology for online marketing.

Competitors:
Simplefeed, Feedburner,Syndicate IQ