Advanced Digital Design S.A.

CEEI Aragon
1 C/Maria de Luna 11, nave 7
Zaragoza E-50018
Spain
www.advanceddd.com

Founders:
Alfredo SANZ-MOLINA, Jose Ignacio GARCIA-NICOLAS

Company Description:
ADD is a company dedicated to design and to commercialize digital electronic systems. We focus on communication systems using narrow band Power Line Communications (PLC).

Product: ADD1010
This technology is applied to a System On Chip (ADD1010 digital integrated circuit) for electric power meters. This SoC includes the metering function and Power Line Communications. The PLC allows remote reading of the consumption and the implementation of any kind of remote control function.

Market Opportunity:
We target the electrical power meters market, providing integrated circuits to the electrical power meters manufacturers. The market is huge because the life of a meter is around 20 years. In Spain more than 750 thousands of meters are replaced by new ones every year, in the EC the number of replacements is in the 10 millions. Moreover, the liberalization of the electrical market in all Europe could force electrical meter substitution of all the meters in Europe in five years. With average prices of $17 unit this supposes a market of about $3400M.

Competitors:
ITRON, IAD, AMS, ST Microelectronics, Analog Devices